Cheering the Hell Up, Day 10: It takes a village to brand a communicatrix
Spend ten years writing ads and another ten acting in them and you get very, very good at marketing…
Not!
Proof? When I started my little sideline graphic design business, I had the genius idea to name it “BeanEyes Communications”—impossible for people to fathom, vaguely embarrassing when they did.
That’s only the most obviously idiotic mistake I’ve made on my road to Financial Solvency Outside Of Acting. I’ve also isolated myself, underpriced myself and been generally clueless about promotion, position, networking and a host of other really useful aspects of marketing.
But I’m learning. With the help of a number of smart people, including The BF, several hotshot designers and my terrific marketing mentor, I’m overcoming my terminal cleverness and might actually have a viable business one of these days.
So RIP, BeanEyes. Long live communicatrix!
Oh—and happy June…
xxx
c
4 Comments, Comment or Ping
Robert Bruce
Amazing that we can utterly nail it on one day (ie. communicatrix.com), and then not so much on another…
btw, communicatrix.com has got to be one of the truly great domains of the world.
RIP Bean Eyes indeed. Enjoy the graveyard of, well, not so much…
May 31st, 2006
Christy
hey, it’s about taking risks, right?
as long as you weren’t thinking it was kind of like “be nice”. though that would be charming in a sad way.
growing up all the glasses places were called “for eyes” or “eye land” and i was this sardonic little eight year old at the strip mall with mom thinking, *enough* with the dumb eye metaphors, people. they’re *not good*.
Jun 1st, 2006
Bon
Congrats!
Jun 1st, 2006
Neil
Does that mean I’m free again to use “Beaneyes” as a racial slur to children of mixed Mexican-Asian parents?
Jun 9th, 2006