I saw this sign today on my morning walk. I've passed it dozens of times without even taking it in, and a few without stopping, even though I had. But today I stopped and really saw it. First, I admit, because I was annoyed (yet another piece of crap badvertising leveraging essential human truths for commerce), but then because it genuinely interested me: What if we really did this? What if we walked around, allowing ourselves to be amazed by children, everywhere we went? Not because they had done something special, but because they can't not see everything as special.
Later in the day, on a very different walk, I saw my neighbor's little girl looking at bamboo. Not special bamboo, because there is no such thing. This was just random bamboo someone stuck in the ground and let grow, because it's a weed, it will grow anywhere. And this little girl was looking at it not only like she had never seen bamboo like this before, but like she had never seen anything before. There was just her, and the world's most interesting thing, which happened to be a completely ordinary, absolutely fascinating stalk of bamboo.
Her father said they were spending the afternoon walking around, meeting the plants in the neighborhood. And I thought, Of course you are. You're meeting them, and I don't think I've even seen half of them yet.
So you see, that really is some bullshit tagline: it doesn't even have to be your child for it to work.