Build your communications gym :: July 2009

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Build your communications gym

 

Volume 3, Number 07  |  July 2009


While it may seem like I came wired with the gift of effortlessly blathering on, the sneaky truth is that I work at it--every day.

 

One reason is the "use it or lose it" truism: if I don't open Photoshop for a while, it looks vaguely foreign to me when I finally do, and everything takes longer to execute. Same goes for writing (which I now do every day, no excuses!), drawing (which I do only once per month, which is why the drawings you see here are a little on the wobbly side) and acting (which I just gave up--there's only so much time in a day).

 

My own "communications exercise routine" combines a lot of DIY action (that's "do it yourself" for those of you who don't) with a little bit of skilled tutelage--a class, some coaching, a consultation--and some buddying up.

 

It also requires some trickery--at least, for me. I hate physical exercise, so I do the now-standard tricks like walking the stairs instead of taking the elevator, or parking farther away from an entrance. You can do the same thing with your regular, "must-do" communications stuff every day. Here are a few of my faves:

 

Bookmark with a book report

 

I'm a huge fan of social bookmarking sites like StumbleUpon and delicious because they help the best material on the web rise to the top and, when used properly, can help draw the right people to you and your own messages.

 

Rather than just lazily clicking on stuff, though, try to think of each link you share as an opportunity to write up a mini-book report to stretch your brain.

 

And ramp up to the hard stuff! When I first started Stumbling back in 2006, I drafted two short lines just explaining what this celebrity face recognition site was about; for a recent Stumble of a worthy essay about one of my favorite novels, The Great Gatsby, I tried to be a bit more eloquent.

 

You can mix up your challenges to keep it interesting: this time, I'll write it as though it were a Twitter post, in 140 characters; this time, to try to make someone laugh. ADVANCED: try doing two things at once, like funny AND informative, stirring AND brief.

 

Send clippings like a reporter 

  

You know you've turned into your grandparents when you find yourself doing the modern-age equivalent of sending a newspaper article via snail mail: forwarding blog posts and, uh, online newspaper articles via email or Facebook mail.

 

Rather than the standard "Thought you might enjoy!", take advantage of the time you're saving not having to haul yer carcass to the P.O. for stamps and write up a little something about "why." Bonus points if you can draw from something personal and/or specific; letting someone know that it was their thoughtful take on fly fishing or their brilliant casting job on a recent short film that prompted the send will endear you to them, provided it's not too long (or too personal).

 

And for the record, there's nothing wrong with hand-writing a little note, clipping it to an article and mailing it. These days, it'd probably be a treat.

 

Take meetings like a superstar 

  

Before stars, heads of state and other fatcats head into a meeting, conference or other interpersonal interface, they get briefed. Some of them even get coached on how to present themselves. 

 

Even if you can't afford your own, personal coach, you can prep yourself for networking events, interviews and conventions as if you had one.

 

Spend some time researching who's going to be there in advance, and figure out some things you can talk about with the people you want to meet. Go online and map out your destination; if it's really important, see if you can do a scouting trip beforehand, so you know how long it will take to park or walk from public transportation. Be your own stylist and try on a few outfits before the big event, so you don't have freakout syndrome the day of.

 

In fact, it wouldn't hurt to build a system of outfits you can rely on in a pinch. I was recently introduced to the terrific mix-and-match style site Polyvore by the author of Privilege, who uses it to illustrate her blog with lovely, high-WASP renditions of outfits. (Love her writing, too.) And other resource I love for flat-out inspiration on the boho side is the wardobe remix pool at Flickr.

 

And if these things seem silly to you, trust me: as one who lived for years in corporate drag, and spent years more dressing up for and carting myself around to auditions, being comfortable with your externals really helps whatever is inside you shine.

 

The bonus-extra to all of these little hacks is that in addition to building your own communications skills, you also build your own brand. Every time you're excellent around other people, you help to reinforce your good reputation as a communicator of the highest caliber (and usually, an all-around good guy to boot!)

kisses! three of them!!!

colleen wainwright | communicatrix

(323) 634-9930

colleen@communicatrix.com

 

Okay! Okay! After much nagging, I've finally launched ongoing coaching services: a beta service with beta pricing. If you've had a Marketing Makeoverview already and want the ongoing support I've denied you heretofore, I'm apologizing with a discounted rate for a limited time only. And if you haven't had one, this might be the time to consider it. Email me through this link only for details and pricing. (See? Reading this looooong thing has its advantages!)

 

Hey, Chicago! Whaddya doing July 17? Pam Slim, author of Escape from Cubicle Nation, is bringing her phenomenally awesome seminar about fleeing the corporate world for your own, beautiful business to Chicago...and I'm coming with her! Expect a full day of inspiration, information and good, old-fashioned laughs as we team up to bring you the awesome. A few spots still left; jump on it, baby!

 

Freelance creative? Wanna save some bucks AND your business? The second annual Creative Freelancer Conference, this August 26-28 in San Diego, will blow your mind. And until July 15th, it'll blow it for fifty bucks less. Don't throw away perfectly good money; sign up now to get all the goodness--yours truly, inclusive--at a price. Hurry! Hurry!

 

Share the goodness and look like a champ. The button. At the top. The one I paid GOOD AMERICAN MONEY for. Click it and send to someone who'd benefit. Thanks--you rock!

 
pen & ink of a boombox
MOTIVATIONAL CRACK COCAINE OF THE MONTH

  Oh, I can just see the unsubscribe numbers mounting and my personal stock dropping as word gets out that Colleen Wainwright is recommending something from those Krazy Kut-Ups at Kabbalah. But credit where credit is due: when you sign up for the Daily Kabbalah Tune-Up, Rabbi Yehuda Berg (or whomever is compiling these things for him--do you really think Oprah writes all her daily reminders, either?) sends out a pithy nugget to chew on for the rest of the day. They're like a cross between horoscopes, affirmations and really good fortune-cookie fortunes. I read mine every ding-dong morning, and there's always something good for me to reflect on for the rest of the day. Today's was "The advice we give people is the advice we need to take. Today, think of that one person you keep saying the same things to over and over again. Do it yourself. Lead by example. They will follow." I love that they're relatively dry and straightforward, i.e. non-goopy and non-woowoo (not that there's anything wrong with that!); in the four months I've been getting them, I've saved 14 to my gmail account archives--kind of a record for a fusty crank like me. 

 

  ESCAPIST TV OF THE MONTH

  Summer! Summer! Summer! So sure, I'll still knuckle down with some good books, learning-type podcasts and highbrow TV. I'm liking this inspirational talk by Merlin Mann on knuckling down to the serious business of making cool stuff, for example, and this book on Columbine and then there are those TED talks and...oh, who am I kidding? I've been gorging myself on tales of the naughtiest, power-hungriest, and hawt-est royals around, The Tudors. The first two seasons are available on DVD or iTunes or (hallelujah!) for instant streaming on your compliant device (Intel Mac or PC) via Netflix and as of this writing, the first episode of Season 3 is available for viewing on the Showtime site.
Highly recommended!

 

  WORD DIVERSIONS OF THE MONTH

If there's one thing I love about the Internet, it's the never-ending stream of awesome sites designed to teach me stuff I never knew I needed to know, especially when it comes to decoding words. Via the marvelous Havi Brooks, who shares a similar predilection, behold the glorious, superfun timesuck that is the Internet Anagram Server: plug in any word at all, and it will crunch out every possible reconfiguration of the letters in that word, however nonsensical, that still border on real English language. Of course, the most fun application of this tool is the re-scrambling of one's name: "Colleen Wainwright" turned up such gems as "Recanting While Low" and "A Reclining Wet Howl," either of which could happily serve as a communicatrix tagline. Speaking of names, also of word-ly fun is the Internet Surname Database. Plug in your last name and it'll spit out the derivation...sometimes. The Anglicized version of our family name is there, the original is not (but if you know a bit of German, it's easy enough to cobble together.)
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communicatrix | 137 N. Larchmont Blvd #604 | Los Angeles, CA 90004
TEL (323) 634-9930

©2009 Colleen Wainwright | Released under a Creative Commons by-NC-ND license



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