marketing

This piece builds on this one, which you may or may not want to read as well. Once upon a time, when I was very much like I am today, only with a lot more income and a lot less happiness, I found myself shopping in a store that sold nothing but sexy ladies’ underwear. […]

Posted in: The Personal Ones

In theory, we are all our own people, fiercely individual, to hell with convention, letting our freak flags fly. In practice, we cave all the time. Usually, without even knowing it. Almost always to our own detriment.

Posted in: The Personal Ones

Apr 11, 2011 12

Taking my own medicine

It has been happening for some time now, probably since I shuttered my design business, definitely since I quit acting, but the polite and puzzled apologies that “I don’t know exactly what it is that you do” have escalated to a point where I can no longer shrug, laugh or otherwise play them off. “I […]

Posted in: The Personal Ones

You think to yourself: “I can do this!” or “This will be good for me!” or even “It doesn’t matter.” And so you smile when someone asks how things are going, broadly, you smile, with most of your teeth, and you flick aside what’s left of your heart, and you stick out your hand and […]

Posted in: The Personal Ones

I have been on an unsubscribing kick lately. And I’m not the only one. People who track and parse the trends of social media (which is currently being transitioned into “the new media” and which will, soon enough, become just “media”) have been saying this for a long time: attention is the new currency. In […]

Posted in: The Personal Ones,The Useful Ones

Aug 31, 2010 5

Book review: Influence

How out-of-date is the library-sale copy of Influence: The Power of Persuasion I finished recently? When my 1984-minted paperback was printed, its subtitle was “The New Psychology of Modern Persuasion.” (Italics mine, of course.) Today, the psychology Robert Cialdini outlines in his now-classic book is so not-new, it’s almost shocking to think that anyone could ever have […]

Posted in: The Useful Ones

I raised the price on my main consulting package today. Well, okay, technically, I raised it several days ago, and then I lowered it slightly to a number that was still higher, but not quite so much. But still, the price ($475) is higher now than it was ($250) a couple of weeks ago. And […]

Posted in: The Quotidian Ones,The Useful Ones

Anyone who’s been in shouting distance of me since I tore through the first 75pp of Trust Agents, Chris Brogan and Julien Smith‘s hot-diggity-damn-dog book on the wherefores of social media already knows that this is the one book I’m recommending to anyone who’s trying to wrap their head around the web. And the reason […]

Posted in: The Useful Ones

Marketing is not yelling. It is not even selling. It is not bears dancing around a cereal box or yellow highlighter pixels on top of BUY ME NOW pixels or naked juggling smash-cut ladies on fiery unicycles. It is not taglines or jingles, one-sheets or tri-folds, slide decks special offers or branding branding branding. Marketing […]

Posted in: The Personal Ones,The Useful Ones

I’ve been sitting on this post for what seems like eons. Every time I sign up for a new newsletter, I cross my fingers and hope and hope and hope. And almost invariably, I am disappointed. It’s very hard, apparently, to get a newsletter right, and really, really easy to fuck it up. And so, […]

Posted in: The Useful Ones