Episode 8 is up: how to build client relationships. My take? They’re just like regular old relationships. So you’ll get double the useful info this time… xxx c
marketing
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the communicatrix elsewhere: GBSBS
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the communicatrix elsewhere: bonus GBSBS
There’s a new bonus episode of the Great Big Small Business Podcast up featuring yours truly on online resources. Only I’m calling it a bonehead episode, since a major reason it happened is because I (drumroll, please) emailed my original MP3 contribution to myself. Clearly, I have no business advising anyone else about business. Other [...]
Today marks the launch of a new, collaborative venture I’m really excited about. It’s called The Marketing Mix, and it’s the official blog of Ilise Benun & Peleg Top’s amazing coaching and consulting business, Marketing Mentor. Full disclosure: I am not just the webmistress for the Marketing Mentor blog; I’m also a client. I was [...]
Spend ten years writing ads and another ten acting in them and you get very, very good at marketing… Not! Proof? When I started my little sideline graphic design business, I had the genius idea to name it “BeanEyes Communications”, impossible for people to fathom, vaguely embarrassing when they did. That’s only the most obviously [...]
A couple of days ago, I read a brief article/interview with Tim Robbins in this month’s issue of Los Angeles magazine. Mostly it just reinforced my impression of Robbins as a smart, talented guy whose impressions of himself are exactly the same, only more so, but there was one item which caught my eye. Despite [...]
One of my continual frustrations as a theater rat with a scrabbly foot in the design world is the unforgivable lack of pretty in most show flyers. They’ll pay the lighting designer, they’ll pay the costume designer, they’ll sure as shit pay the director, they’ll get everything on stage looking Sunday-go-to-meetin’ purty, and then crap [...]
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“Drive, drive, drive; branding, branding, branding.”
Back in the go-go ’80s, my art director and I made silk purses out of some serious sow’s-ear assignments and so were let into the inner sanctum: pitching spots for the second pool of a wildly successful TV campaign for the agency’s big, fat American car account. The campaign was the first (yes, really) to [...]
