dog staring at two nicely-composed stacks of rocks

An end-of-weekly roundup collecting fffffive of the fffffantabulous things I find stumbling around the web during the week here, but which I post on one of the many other Internet outlets I stop by (or tweet at) during my travels. More about the genesis here.

This recently uncovered silent-film version of a famous showdown from the Star Wars series made me laugh out loud. [Facebook-ed]

The world of early-20th Century Russia seems shockingly modern via these rare, real—not colorized—full-color photos. [delicious-ed, via kung-fu grippe]

I can’t begin to untangle the crazy, reblogged merriment that marked my introduction to Undercover Nun, so I’ll just point you to the mini-rant it inspired me to add and let you fall back down the rabbit hole on your own. Or, you know, not. [Tumbld, via tj]

Manifesto disguised as analysis rendered as list. [Stumbled]

xxx
c

Image by Jodi Womack via Flickr, used under a Creative Commons license.

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Posted in: The Silly Ones,The Useful Ones

Aug 31, 2010 2

Book review: Influence

author Robert Cialdini and his book, INFLUENCE

How out-of-date is the library-sale copy of Influence: The Power of Persuasion I finished recently? When my 1984-minted paperback was printed, its subtitle was “The New Psychology of Modern Persuasion.” (Italics mine, of course.)

Today, the psychology Robert Cialdini outlines in his now-classic book is so not-new, it’s almost shocking to think that anyone could ever have been sucked in by any of examples of Cialdini uses to illustrate the six “Weapons of Influence” he describes. If you’re not a small-business owner or one of the bajillions of marketing freaks the social web has spawned, you may not be able to list all of the terms by name, but you sure as hell can recognize them when they’re coming at you.

That friendly car salesman who gets you to take a test drive, who goes to the mat with his boss in the back room to get a better deal for you, who confides that the exact model you want is due to come in tomorrow, but only one of them, and only if you sign on the dotted line today? You might not know that he’s employing Weapons #1, 5 and 7—a.k.a. “Reciprocation,” “Liking,” and “Scarcity”—but you know he’s hustling you.1 His going-to-the-mat b.s. has already been debunked for you in several mainstream Hollywood films. Hell, chances are you’ve already used the Google to find out exactly how many cars were made with those options, when they shipped, and what the dealer price is.

So why read a 25-year-old book about “modern” persuasion in a postmodern world like ours, populated by savvy—heck, jaded consumers like us?

Because while the book is 25 years old, the techniques themselves are thousands of years older—as old as the first person trying to get the first other person to do something. And whether you are an honest person trying to get your message across or an honest person trying to keep from getting shafted, it behooves you to gain a real understanding of what motivates your fellow human beings, and what’s fueling the transactions between us every single day.

And I’m not just talking about learning how to sell sell sell—or, on the other hand, to avoid being sold sold sold. The way we are moved has ramifications in all sorts of interpersonal situations, and there’s terrific advice in Influence that will help you do better at everything from buying soap to choosing lovers to raising children. The chapter on Commitment & Consistency alone has more useful information about smart relationships than 99% of the crap targeted to women in the self-help section.

Which brings me to another huge plus for Cialdini’s book over most of what’s out there purporting to illuminate the darker corners of our souls: it’s well-written, and downright enjoyable to read. Somewhere during the chapter on Social Proof, it hit me—with its mix of footnoted and well-researched information, great illustrative stories and (thank you!) wry humor, Cialdini reminded me of not a little of Malcolm Gladwell. Cialdini is far more earnest and not nearly as sophisticated, but then, he was at it a full 10 years before Gladwell. (And, yeah, okay—Gladwell is just a singularly silky and sexy and fabulous wizard with words. You bewitch me, Malcolm!)

I will likely release my ancient copy of Influence back into the wild and pick up a revised version, if only to see how the text has been updated. I’d love to hear Cialdini’s take on Bernie Madoff’s use of the Weapons of Influence, for instance (although you can read one take on it here.)

But if you are a marketer—or a buyer—or a person who wants to be in a good relationship, or to NOT end up in that oh-so-bewildering place of “how the hell did I get here?”, I’d pick up a copy—any copy, old or new—of this fantastic book.

xxx
c

1The six “Weapons of Influence,” in the order Cialdini describes them in the book, are: Reciprocation, Commitment & Consistency, Social Proof, Liking, Authority, and Scarcity.

Photo of Robert Cialdini © Jason Petze, used with permission.

Disclosure! Links to the book(s) in the above post are Amazon affiliate links. This means if you click on them and buy something, I receive an affiliate commission. Which I hope you do: while small, it helps keep me in books to review. More on this disclosure stuff at publisher Michael Hyatt’s excellent blog, from whence I lifted (and smooshed around a little) this boilerplate text.

{ 2 comments }

Posted in: The Useful Ones

back of head with irregular hair cut, sign reading "oops!"

When does a boon become a curse?

A trick question, of course: as any good Buddhist will tell you, a “boon” is just a thing—a fulcrum upon which other things can tilt one way or another. Like the Chinese Farmer story that’s haunted me since I first heard of it, what is your blessing is your curse, and vice versa.

For example, this ten-year stretch of my life:

I hate my job in advertising (curse) but it’s paid me well enough to transition to something I love (blessing), which turns out to be acting (curse). I’ve already moved to the #2 market for industry work (blessing), but an inability to book lucrative freelance ad work locally (curse) forces me to take a Stupid Day Job at one-fifth the wages I’d been earning as an ad ho (curse).

During the course of this job, I learn humility (blessing) but become so bored (curse) that I teach myself rudimentary skills in graphic design (blessing), which gives me an “in” at a highly-respected theater company (blessing).

Lacking sufficient acting proficiency, however, I grow increasingly desperate for decent roles (curse), the pursuit of which finally causes me to renege on a promise to my then-boyfriend, who subsequently dumps me (curse), exacerbating my health issues by masking the Crohn’s onset I’m unwittingly undergoing as garden-variety, heartbreak-induced weight loss (curse), leading to months of pain and hospitalization (curse) but paving the way for a bloody epiphany (blessing, although technically, more of an E-ticket ride) that changes the way I look at the world forever (blessing).

You can just as easily go through the previous three grafs swapping out “curse” for “blessing,” of course. Even the epiphany itself, which was absolutely the most fabulous 10 – 20 seconds of my life to date, could be looked at as a curse, no less because it made all other highs pale by comparison than because it was a wake-up bell that could not be un-rung.

My point—and I do have one—is this: looking at the why and how of things, keeping score, even a certain amount of anguish and teeth-gnashing, is not only more compelling to me, but in a lot of ways, it’s more fruitful. FOR ME. My blessings—seeing the potential in things, minute and obsessive analysis of my turns in the road—are my curse.

I love figuring things out; I love inhaling scads of information, putting it through whatever filters, then puzzling out how it fits together. And then? I like moving on. I’m not completely obsessive, but yeah, as my shrink has confirmed, I’m on the spectrum. Which is one of the reasons why I pay more attention to what I haven’t done than what I have, to how I fell short rather than succeeded, or however I’m phrasing it in the glass-half-empty way I do.

Are there other reasons? Yes: I’m nuts! And a perfectionist! My compass, she is effed up—probably irretrievably so. I am so messed up and it is so deeply ingrained that the best I will ever do is getting so smart about it that I can, to paraphrase my first-shrink-slash-astrologer, learn to do an end-run around my own nonsense so quickly that it will seem like I am not mightily effed up, that I may even get to (mostly) live the life of someone who is not mightily effed up. You know—that whole lounging-with-attitude ability that normal people have. This doesn’t mean I should not keep trying, nor that I should allow myself to use me as a punching bag. Not at all. A lot of what I try to make public is my process around this change, around seeing what’s messed up and figuring out ways of straightening it, untangling it, learning to put it aside where appropriate.

the author's teddy bearWhich is what brings me to Teddelia. Teddelia has been my personal teddy bear since I was small enough that she was big (in real life, she stands roughly 8″ high, whereas I am a towering 62″). Not continuously—she had many years of rest while the blankets Bunny stepped in, but she came out of retirement in my late 30s, during my relationship with The Youngster; we had a thing about using inanimate objects to act out a lot of drama we couldn’t bear to handle (no pun intended) ourselves.

The relationship ended (cf. reneging incident, above), but my thing for Teddelia stayed strong. She’ll get a breather for long stretches, but when the going gets tough, as it inevitably does, she hops onto my belly and we have ourselves a little discussion. If you can call it that. Usually, she stares me down or makes me laugh or does something else that the soft, fuzzy, oft-ignored, occasionally-steamrolled part of me needs to do to get the hard-ass’s attention. And after the illumination and debriefing, we snuggle up with a book or a repeat viewing of Jackie Brown or some Rohmer flick and put the day to bed.

And the talking to myself is not limited to the times Teddelia is handy. One of my newer habits is to call myself out on my own shit, out loud. I’ll make a mistake—say, letting the milk boil over, which happens far more than you’d think, given how many half-gallons of yogurt I’ve made over the past eight years.

Me (leaping from chair at the sound of the milk sizzling as it hits the range): @#$%! Idiot! I can’t believe you did it AGAIN.

Other Me (gently-but-firmly, as she chases after self-flagellating Me): Hey hey hey hey hey—that’s not how we talk about our friend, Colleen!

Me (irritated, but chastened, dealing with burners, sponges, etc.): Sorry. I know. Goddammit. Sorry.

Fin. Or sort of. It’s a process, right? Sometimes there’s more cursing; sometimes the chastening is (almost) as mean as the self-flagellating. But it’s getting better. It’s a process.

This is only the beginning of unpacking my last two posts on being annoyed with myself for not being able to get my work done properly, and of my problems with finding my “off” switch. I felt it was the most important part to bring to light, though, because if you jump on this blog at any given point, especially a Monday point when the heavy-duty essays tend to break, it’s easy to think that all I do is walk around beating the crap out of myself for not fulfilling unreasonable promises to myself. There’s far more to examine around the word “unreasonable,” for starters—my decision-making process for discernment as well as load capacity. In case I don’t get around to it immediately, yes, I am and have been addressing what should or shouldn’t make the cut based on what I actually want, as well as what’s humanly possible to do.

But if I “linger lovingly upon my failures,” to paraphrase Dan Owen, know that it’s as much about the pleasure and enjoyment I get from figuring shit out and bringing it to light, about figuring this shit out so I can do that shit differently, even if I fail at it as well, as it is some perverted desire to attack myself. I mean, yeah, there’s probably some of that, and I’m definitely not a natural horn-tooter, but I absolutely celebrate the gains.

Maybe not as much as I “should.” Almost definitely not in front of you. But to myself and to intimates—furry and other. Even out loud, sometimes.

xxx
c

Image by rutlo via Flickr, used under a Creative Commons license.

{ 12 comments }

Posted in: The Personal Ones

building "leaning" on a San Francisco hill

An end-of-weekly roundup collecting fffffive of the fffffantabulous things I find stumbling around the web during the week here, but which I post on one of the many other Internet outlets I stop by (or tweet at) during my travels. More about the genesis here.

I will never stop loving Ira Glass. [Facebook-ed]

Want to get your hands dirty and change the world? Join a crop mob. [delicious-ed, via @BeckyMcCray]

Revenge is a dish best served cold, with a Gatsby lecture. [Tumbld, via The Rumpus]

More on being lost—with panache!—from the big-hearted Penelope Trunk. [Google-Reader-ed]

xxx
c

P.S. It finally struck me that I could use one of the lovely images I’ve found in my travels rather than the same old cowboy photo. So there you go, and this week, just the four (other) link-links. But since I feel funny this first time out, not having five, here’s a nice interview about my reading habits. Thanks, Brenda, for interviewing me, and thank you thank you thank you, dearest Jodi for hooking us all up via your wonderful Women’s Business Socials. No more snotty ladies!

Image by Håkan Dahlström via Flickr, used under a Creative Commons license.

{ 1 comment }

Posted in: The Personal Ones

small black dog running through woods

Your shit
didn’t break
all at once
or in order—
you could argue
that it never broke
at all,
that you were just you,
fixing yourself
the best way you knew how,
splinting your own leg
up there on the mountain,
miles and miles
from a trained professional.

So go.
Roll out
a doughy stretch
of time
before you—
as much as you can gather at once—
then play with it,
in it,
around it.

Frolic in the sea
take long drives through the country
do your deep knee bends
your yoga
your tai chi
and walk the hills—
with Hank Williams
with Joe Frank
with Brian Eno
with nothing at all,
and as many trees
as possible.

Eat real food.
Drink good water.
Follow the light
around the house,
like a cat,
from one patch
to another. 
Talk to fellow
travelers;
let them fall in step
with you
and peel off
where they must.
It will be you
and only you
in the end,
anyway.

Let go
of your notions
of time—
you have all the time
in the world,
and none of it
belongs to you
anyway.

You are a perfect mess
a beloved clutch of cells
and electricity,
a brain in need of a heart,
a heart in need of room.

Here it is:
all the room you need,
right here.

Do you see?

xxx
c

Image by guy schmidt via Flickr, used under a Creative Commons license.

{ 3 comments }

Posted in: The Personal Ones